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      Global Business
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      Book

      Global Business

      DOI link for Global Business

      Global Business book

      Positioning Ventures Ahead

      Global Business

      DOI link for Global Business

      Global Business book

      Positioning Ventures Ahead
      ByMichael R. Czinkota, Ilkka A. Ronkainen
      Edition 1st Edition
      First Published 2010
      eBook Published 14 September 2010
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9780203875100
      Pages 272
      eBook ISBN 9780203875100
      Subjects Economics, Finance, Business & Industry
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      Get Citation

      Czinkota, M.R., & Ronkainen, I.A. (2010). Global Business: Positioning Ventures Ahead (1st ed.). Routledge. https://doi.org/10.4324/9780203875100

      ABSTRACT

      Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global—from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one’s territory.

      Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation.

      Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.

      TABLE OF CONTENTS

      chapter 1|11 pages

      The Global Imperative

      chapter 2|23 pages

      Establishing the Context

      chapter 3|20 pages

      Doing Your Homework on Global Markets

      chapter 4|33 pages

      Getting There With Customers and Suppliers

      chapter 5|28 pages

      Creating a Global Presence

      chapter 6|31 pages

      Making Communication Happen

      chapter 7|13 pages

      Negotiating Cultural Chasms

      chapter 8|32 pages

      Positioning the Product and Brand

      chapter 9|25 pages

      Making Money

      chapter 10|23 pages

      Discovering and Using Trends in International Business

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