ABSTRACT

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.  

part |2 pages

PART I Studying “Theory”—Doing “Research”

part |2 pages

PART II Mass Communication: Approaches and Concerns

chapter 6|15 pages

Media Gatekeeping

chapter 10|16 pages

Uses and Gratifi cations

chapter 12|12 pages

International Communication

part |2 pages

PART III Human Communication Approaches and Concerns

chapter 17|15 pages

Persuasion

chapter 18|20 pages

Interpersonal Communication

part |2 pages

PART IV Integrated Approaches to Communication

chapter 25|17 pages

Internet Communication

chapter 28|22 pages

Credibility

chapter 29|16 pages

Political Communication

chapter 31|15 pages

Health Communication

chapter 33|16 pages

Communication Ethics

part |2 pages

PART V Future of Theory and Research in Communication