ABSTRACT
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools.
Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.
TABLE OF CONTENTS
part 1|80 pages
The Field of Political Management
part 2|170 pages
American Campaigns and Elections
part 3|154 pages
Campaigns Worldwide
chapter 20|11 pages
Mobile Technology and Political Participation
chapter 23|15 pages
Falafel and Apple Pie
chapter 27|23 pages
Evolution and Limitations of Modern Campaigning in East Asia
chapter 28|12 pages
Mexico's 2000 Presidential Election
part 4|90 pages
Lobbying, Advocacy, and Political Persuasion
chapter 32|11 pages
Political Consultants, Interest Groups and Issue Advocacy Work
part 5|83 pages
Political Parties, Political Management, and Democracy