ABSTRACT
This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
TABLE OF CONTENTS
part |1 pages
Part One: Professional Campaigning: New Realities, New Challenges
part |1 pages
Part Two: Weapons of Modern Campaigning
part |1 pages
Part Three: Wider Reach of Political Consulting