ABSTRACT
Retailing in less developed countries can take any number of forms and fulfils a wide range of different needs. As this book shows it is susceptible to cultural as well as to economic forces and it needs to be analysed in terms of both global economic shifts and place-specific social and economic formations.
TABLE OF CONTENTS
part |1 pages
Part I Theory and practice of retail studies in developing countries
part |1 pages
Part II Retail structure and change in less-developed countries
part |1 pages
Part III Consumer behaviour, culture and retail change
part |1 pages
Part IV Towards a research agenda