ABSTRACT

First published in 1989. This book is the first full-length career guide to the industry which explains how magazines are published and what sorts of jobs are available within magazine companies. Written by a director of a magazine publishing company, it details the personal and professional qualifications necessary to achieve success in magazine publishing, sets out the routes into the business and gives advice on necessary training.  It has appendixes which will be invaluable to the job seeker, including a list of major magazine publishing companies and contact names and addresses. Inside Magazines is co-published with the Periodical Publishers Association.

chapter |3 pages

Introduction

chapter 1|8 pages

The Periodical Publishing Scene

chapter 2|5 pages

The Way In

chapter 4|8 pages

Editorial

chapter 5|7 pages

The Advertisement Department

chapter 6|6 pages

The Design Studio

chapter 7|7 pages

The Production Department

chapter 8|6 pages

Marketing and Promotion

chapter 9|6 pages

Circulation and Distribution

chapter 10|8 pages

The Management

chapter 11|6 pages

Training