ABSTRACT

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.

chapter 1|21 pages

Case Studies

chapter 2|14 pages

Marketing Yourself as a Producer

chapter 3|13 pages

Video Project Proposals

chapter 4|9 pages

Budgeting the Corporate Video Production

chapter 6|13 pages

Directing Corporate Videos

chapter 7|14 pages

Production Coordination

chapter 8|12 pages

Corporate Scriptwriting

chapter 9|11 pages

Legal Considerations

chapter 11|10 pages

Location Shooting

chapter 12|11 pages

The Interview Format

chapter 13|13 pages

Aesthetic Considerations

chapter 15|16 pages

Corporate Video Training

chapter 16|12 pages

Marketing and Social Media

chapter 18|14 pages

Nonprofit Organizations