ABSTRACT

The Iron Curtain was not an impenetrable divide, and contacts between East and West took place regularly and on various levels throughout the Cold War. This book explores how the European tourist industry transcended the ideological fault lines and the communist states attracted an ever-increasing number of Western tourists. Based on extensive original research, it examines the ramifications of tourism, from sun-and-sea package tours to human rights travels, in key Eastern European locations including East Berlin, the Soviet Union, Yugoslavia, and Albania. The book’s analysis of the politics, culture, and history of tourism to the East offers important new perspectives on European tourism in the twentieth century.

The Introduction of this book is freely available as a downloadable Open Access PDF at https://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. 

chapter |20 pages

Crossing the Iron Curtain

An introduction

part I|56 pages

Organising Western tourism in the East

chapter 1|24 pages

Exporting holidays

Bulgarian tourism in the Scandinavian market in the 1960s and 1970s

chapter 2|14 pages

The lure of capitalism

Foreign tourists and the shadow economy in Romania, 1960–1989

chapter 3|16 pages

Experiencing communism, bolstering capitalism

Guided bus tours of 1970s East Berlin

part II|80 pages

Encounters

chapter 5|25 pages

Foreign tourists, domestic encounters

Human rights travel to Soviet Jewish homes

chapter 6|16 pages

“Much more freedom of thought than expected there”

Rosey E. Pool, a Dutch fellow traveller on holiday in the Soviet Union (1965)

chapter 7|18 pages

The Stalinist utopia of the Adriatic

Swedish tourists in communist Albania

part III|50 pages

The politics of tourism during the Cold War

chapter 8|16 pages

Playing the tourism card

Yugoslavia, advertising, and the Euro-Atlantic tourism network in the early Cold War

chapter 9|15 pages

Making Iron Curtain overflights legal

Soviet–Scandinavian aviation negotiations in the early Cold War

chapter 10|17 pages

Concluding remarks

Tourism across a porous curtain