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      Wedding Planning and Management
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      Book

      Wedding Planning and Management

      DOI link for Wedding Planning and Management

      Wedding Planning and Management book

      Consultancy for Diverse Clients

      Wedding Planning and Management

      DOI link for Wedding Planning and Management

      Wedding Planning and Management book

      Consultancy for Diverse Clients
      ByMaggie Daniels, Carrie Wosicki
      Edition 3rd Edition
      First Published 2020
      eBook Published 11 August 2020
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9780429276828
      Pages 560
      eBook ISBN 9780429276828
      Subjects Tourism, Hospitality and Events
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      Daniels, M., & Wosicki, C. (2020). Wedding Planning and Management: Consultancy for Diverse Clients (3rd ed.). Routledge. https://doi.org/10.4324/9780429276828

      ABSTRACT

      This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.

      Key features of the third edition include:

      • Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
      • Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.
      • Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.
      • Over 100 international case studies exploring cultural traditions, vendor relations and best practice.
      • A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.

      This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.

      TABLE OF CONTENTS

      chapter Section I|102 pages

      Foundations

      chapter Chapter 1|14 pages

      Role and Scope of Wedding Consultancy

      chapter Chapter 2|23 pages

      Weddings and Culture

      chapter Chapter 3|22 pages

      Consumerism and the Mediated Construction of Weddings

      chapter Chapter 4|25 pages

      The Changing Family, Politics and Law

      chapter Chapter 5|15 pages

      Tourism and Destination Weddings

      chapter Section II|310 pages

      Practice

      chapter Chapter 6|20 pages

      Determining the Vision

      chapter Chapter 7|21 pages

      Wedding Budgets

      chapter Chapter 8|31 pages

      Wedding Timelines

      chapter Chapter 9|28 pages

      Food, Beverage and the Wedding Cake

      chapter Chapter 10|20 pages

      Wedding Attire

      chapter Chapter 11|25 pages

      The Ceremony

      chapter Chapter 12|19 pages

      Floral DÉcor

      chapter Chapter 13|24 pages

      Stationery Elements and Etiquette

      chapter Chapter 14|17 pages

      Photography and Videography

      chapter Chapter 15|20 pages

      Music and Entertainment

      chapter Chapter 16|23 pages

      Rentals and Site Layout

      chapter Chapter 17|15 pages

      Transportation

      chapter Chapter 18|19 pages

      Favors and Gifts

      chapter Chapter 19|19 pages

      Wedding Day Details

      chapter Section III|109 pages

      Building your business

      chapter Chapter 20|21 pages

      Business Plan and Office Management

      chapter Chapter 21|23 pages

      Developing a Marketing Strategy

      chapter Chapter 22|23 pages

      Client Relations

      chapter Chapter 23|24 pages

      Vendor Relations

      chapter Chapter 24|14 pages

      Stress Management and Career Enrichment

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