Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.

Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:

  • New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media.

  • New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges.
  • New international case studies and tried-and-tested assignment exercises have been added to every chapter.

Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

part A|53 pages

Setting the context

chapter 1|10 pages


Defining cultural tourism

chapter 3|24 pages

Issues, benefits, risks and costs

part B|67 pages

Cultural assets

chapter 4|30 pages

Managing cultural assets

chapter 5|16 pages

Tangible cultural heritage

part C|57 pages

Tourism, the tourist and stakeholders

chapter 7|22 pages

How tourism works

chapter 8|16 pages

The cultural tourism market

A cultural tourism typology

part D|49 pages


chapter 10|21 pages

Cultural tourism products

chapter 11|13 pages

Assessing product potential

chapter 12|13 pages

Market Appeal / Robusticity Matrix

A site-specific auditing tool

part E|59 pages


chapter 14|12 pages

Applying planning and management frameworks

chapter 15|26 pages

Interpretation and experience creation

chapter |3 pages