ABSTRACT
This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role.
Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting.
This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.
TABLE OF CONTENTS
part I|71 pages
Early influences, early developments
chapter 1|13 pages
Curiosity Shop, Toy Department, and Beyond
chapter 3|15 pages
Hawking kings of the diamond
chapter 5|9 pages
Dizzying up the broadcast booth
part II|84 pages
Sports, media, and evolving identity issues
chapter 6|13 pages
“Do tennis girls make good wives?”
chapter 9|14 pages
Defying race ideology in the South
part III|49 pages
The global reach of sports and media’s influence
chapter 13|8 pages
Trapped in America
chapter 14|15 pages
Argentina in the Women’s World Cup Mexico 1971
part IV|62 pages
A first look at emerging sports media history topics