ABSTRACT

This book describes how people of limited means within the Spanish American economy managed to get started and survive as entrepreneurs between 1750 and 1850. Based on ten years of research and a wide variety of primary and secondary sources, Professor Kinsbruner's cross-cultural profile of small retail grocers offers significant insights that cont

chapter 1|28 pages

Basic Characteristics

chapter 2|26 pages

The Grocers as Entrepreneurs

chapter 3|20 pages

Capitalization and Profitability

chapter 4|22 pages

Problems of Grocery Store Ownership

chapter 5|9 pages

Conclusion