ABSTRACT

This book is the first extended study about the relationship between Marxism and the rhetorical tradition. Aune suggests that the classical texts of Marx and Engels wavered incoherently between positivist and romantic views of language and communication–views made possible by the decline of the rhetorical tradition as a cultural force. Though Western Marxism attempted to resolve this incoherence, it lacked a satisfactory theory of its own. Aune argues that the liberating impulse of Marxist tradition, ultimately, would be better served if we paid closer attention to the rhetorical history of the labor movement and to the role of public discourse in arousing or quieting revolutionary consciousness.

chapter |14 pages

Introduction

The Spirit of 1989

chapter 2|30 pages

Marxism After Marx

The Problem of Mediation

chapter 3|18 pages

Marcuse’s Disappearing Audience

chapter 4|23 pages

Time, Place, and Cultural Studies

The Legacy of Raymond Williams

chapter 5|26 pages

Rhetoric Between System and Lifeworld

A Reconstruction of Habermas’s Historical Materialism

chapter |7 pages

Conclusion

Toward a Red Rhetoric