What are the attitudes and actions that make great principals stand out? In this internationally renowned bestseller, Todd Whitaker reveals the 20 keys to effective school leadership.

This essential third edition features helpful new strategies for recruiting talent through better interview and reference questions, as well as tips for retaining talent. It also offers a new section on how leadership is not an event, but rather requires a consistent approach to affect the climate and eventually shape the culture of your school.

Perfect for new and experienced principals, for independent professional reading or for leadership courses, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who ultimately matter most—the students.

chapter 1|3 pages

Why Look at Great?

chapter 2|7 pages

It’s People, Not Programs

chapter 3|7 pages

Develop an Accurate Sense of Self

chapter 4|8 pages

Who Is the Variable?

chapter 6|7 pages

Be the Filter

chapter 7|8 pages

Teach, Don’t Tell

chapter 8|8 pages

Hire Great Teachers

chapter 9|13 pages

Recruiting and Retaining Talent

chapter 10|7 pages

Understand the Dynamics of Change

chapter 11|6 pages

Standardized Testing

chapter 12|5 pages

Focus on Behavior, Then Focus on Beliefs

chapter 13|3 pages

Loyal to Whom?

chapter 14|7 pages

Base Every Decision on Your Best Teachers

chapter 16|7 pages

Understand the High Achievers

chapter 17|8 pages

Make It Cool to Care

chapter 18|8 pages

Don’t Need to Repair—Always Do Repair

chapter 20|7 pages

Set Expectations at the Start of the Year

chapter 21|10 pages

Leadership Is Not an Event

chapter 22|3 pages

Clarify Your Core