Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs

chapter 1|13 pages


chapter 2|14 pages


Theories and context

chapter 4|16 pages

Opportunity recognition

Creativity and innovation

chapter 5|15 pages

Enterprise culture

chapter 6|13 pages

Female entrepreneurship

chapter 7|19 pages

Entrepreneurial strategies