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Book

Essentials of Pricing Analytics

Book

Essentials of Pricing Analytics

DOI link for Essentials of Pricing Analytics

Essentials of Pricing Analytics book

Tools and Implementation with Excel

Essentials of Pricing Analytics

DOI link for Essentials of Pricing Analytics

Essentials of Pricing Analytics book

Tools and Implementation with Excel
Edited ByErik Haugom
Edition 1st Edition
First Published 2020
eBook Published 30 November 2020
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780429345319
Pages 290
eBook ISBN 9780429345319
Subjects Economics, Finance, Business & Industry
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Haugom, E. (Ed.). (2020). Essentials of Pricing Analytics: Tools and Implementation with Excel (1st ed.). Routledge. https://doi.org/10.4324/9780429345319

ABSTRACT

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.

Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.

This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.

Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

TABLE OF CONTENTS

chapter Chapter 1|10 pages

Introduction

chapter Chapter 2|24 pages

Fundamentals of price theory

chapter Chapter 3|13 pages

Segmentation and price differentiation

chapter Chapter 4|15 pages

Break-even analysis

chapter Chapter 5|18 pages

Price sensitivity and willingness to pay

chapter Chapter 6|23 pages

Empirical estimations of price–response functions

chapter Chapter 7|23 pages

Price optimization

chapter Chapter 8|26 pages

Case studyOptimal prices of movie theater tickets

chapter Chapter 9|15 pages

Markdown optimization

chapter Chapter 10|9 pages

The hedonic pricing model

chapter Chapter 11|10 pages

Revenue management

chapter Chapter 12|30 pages

Big Data and pricing analytics

chapter Chapter 13|27 pages

Monte Carlo simulation for pricing decisions

chapter Chapter 14|19 pages

Conjoint analysis for pricing decisions

chapter Chapter 15|10 pages

Acceptance, ethics, and the law

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