Propaganda is subjective information primarily used to influence an audience and further a political agenda. In China, it has a long history but has been most effective in modern society. What exactly is propaganda? Why does it exist and why does the public tolerate it? The book answers these questions by tracing back to the emergence and development of integrated propaganda and scientific propaganda. On this basis it focuses on the emergence of propaganda concept in China, the establishment of Kuomintang and the Communist Party of China’s propaganda concept, intellectuals and propaganda, the debate on the propaganda concept in China after 1949 as well as the emergence of Propaganda 3.0 that coordinates integrated propaganda and scientific propaganda.
   Setting propaganda in the framework of modernity, the book explains how various groups have legitimatized propaganda since the 20th century. From a reasonable and neutral standpoint, the author describes the confrontation among various propaganda concepts and discourses, displaying a panorama of the mutual conflicts between nations and individuals, control and freedom, ideas and bodies. Not only will scholars and students studying journalism and communication find this book interesting, but professionals working in journalism, advertising, public relations and publicity will also find it engaging and enlightening.

chapter |29 pages


chapter 1|20 pages


A concept ambiguous but important

chapter 2|35 pages

Discovery of irrational man

Rise of the scientific propaganda concept

chapter 3|36 pages

Revolution and governance

Vicissitude of the propaganda concept

chapter 4|27 pages

Awaken the people

The emergence of China’s propaganda concept

chapter 5|33 pages

Intellectuals and propaganda

Differentiation of China’s modern propaganda concept

chapter 8|56 pages

From Propaganda 1.0 to Propaganda 3.0

Transformation of China’s contemporary idea of propaganda

chapter 9|17 pages


Shepherd’s predicament