Broadcast Announcing Worktext, now in its fifth edition, remains one of the best resources for those looking to gain the skills, techniques, and procedures necessary to enter the competitive field of broadcast performance.

Written accessibly, with easy-to-digest modules and practice projects, this book encourages active participation from readers to help develop their talent on air. In addition to the principles of good performance, the book addresses the importance of the audience and how to communicate effectively to diverse groups. The book combines traditional teaching with practical experience, and includes sample scripts and self-study exercises to allow for a practical, hands-on application of key concepts. The fifth edition, expanded throughout, features updates about performance on the Internet and social media, as well as content about podcasting and audio performance. A new chapter on international media offers readers a look at media performance and career possibilities around the world. 

This book is an invaluable resource for any student of journalism, communication, or public relations looking to enhance their media performance skills.

A detailed accompanying website features audio-clips, sample test questions, and a Professionals’ Comment Bank setting out experience and advice from working pros.

chapter Chapter one|20 pages

Introduction to Professional Announcing

chapter Chapter two|22 pages

Audio Performance Environment

chapter Chapter three|19 pages

The Television Performance Environment

chapter Chapter four|20 pages

Vocal Development *

chapter Chapter five|20 pages

Performance Development

chapter Chapter six|18 pages

Commercial Announcing

chapter Chapter seven|21 pages


chapter Chapter eight|28 pages

News Announcing

chapter Chapter nine|23 pages

Music Announcing

chapter Chapter ten|22 pages

Sports Announcing

chapter Chapter eleven|22 pages

Specialty Announcing

chapter Chapter twelve|15 pages

Legal and Ethical Issues for Media Performers

chapter Chapter thirteen|29 pages

Beginning an Announcing Career

chapter Chapter fourteen|13 pages

Media Performance

A Global Perspective