ABSTRACT
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.
The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors.
This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.
TABLE OF CONTENTS
part I|48 pages
BOP markets
chapter 2|26 pages
Why do firms choose to fight poverty?
part II|67 pages
Drivers and barriers of BOP markets
part III|80 pages
Roles, cooperation, and structure in BOP markets
chapter 6|47 pages
Addressing social sustainability on Base of the Pyramid markets through business model innovations
chapter 7|31 pages
Women’s economic empowerment and agricultural value chain development
part IV|56 pages
Design, integration, innovation, and change of BOP markets