ABSTRACT
This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way. By relating its conclusions to research findings from elsewhere, the Asia-Pacific area is placed in the context of the global business scene. By synthesizing the established body of knowledge and offering managerial insights the book has much to offer the researchers and policy makers of today.
TABLE OF CONTENTS
chapter Chapter One|18 pages
Role of the Asia-Pacific Region in Global Business: An Integrative Statement
part One|2 pages
Global Business Issues
chapter Chapter Two|31 pages
Asia-Pacific Dimensions of International Business: Market Structure, Development, and Trade Patterns
chapter Chapter Four|25 pages
Internationalization Processes in South-East Asia: An Extension or Another Process?
part Two|2 pages
Global Management Issues
chapter Chapter Seven|35 pages
Staffing and Personnel Problems in Multinational Corporations in the Asia-Pacific Region
chapter Chapter Eight|20 pages
A Longitudinal Study of Recruitment Advertisements for China Trade Executives in Hong Kong, 1977-1988
chapter Chapter Nine|38 pages
Corporate Planning Practices of Companies in Singapore: A Comparison by Nationalities
part Three|2 pages
Global Marketing Issues
chapter Chapter Twelve|20 pages
Innovation Strategies for Firms in the Industrializing and Newly Industrialized Asian Countries
chapter Chapter Thirteen|24 pages
Cost-Based pricing In Global Markets: Practices of New Zealand Firms
chapter Chapter Fourteen|15 pages
Culture and Marketing Negotiation: The Case of Hong Kong Chinese Executives In US-China Trade
part Four|2 pages
Global Trade Issues
chapter Chapter Seventeen|20 pages
The PRC’s Hong Kong-Based Conglomerates: Their Role in National Development
chapter Chapter Eighteen|35 pages
Alternative Approaches to Development of Computer Technology: A Comparison of India, Japan, and Singapore
part Five|2 pages
Future Global Business in The Asia-Pacific Region