ABSTRACT

This collection provides an accessible yet rigorous survey of the rhetorical study of historical and contemporary social movements and promotes the study of relations between strategy, symbolic action, and social assemblage.

Offering a comprehensive collection of the latest research in the field, The Rhetoric of Social Movements: Networks, Power, and New Media suggests a framework for the study of social movements grounded in a methodology of "slow inquiry" and the interconnectedness of these imminent phenomena. Chapters address the rhetorical tactics that social movements use to gain attention and challenge power; the centrality of traditional and new media in social movements; the operations of power in movement organization, leadership, and local and global networking; and emerging contents and environments for social movements in the twenty-first century. Each chapter is framed by case studies (drawn from movements across the world, ranging from Black Lives Matter and Occupy to Greek anarchism and indigenous land protests) that ground conceptual characteristics of social movements in their continuously unfolding reality, furnishing readers with both practical and theoretical insights.

The Rhetoric of Social Movements will be of interest to scholars and advanced students of rhetoric, communication, media studies, cultural studies, social protest and activism, and political science.

part |29 pages

Introduction

chapter 1|27 pages

From Cosmopolis to Cosmopolitics

The Rhetorical Study of Social Movements

section Section 1|102 pages

Tactics of Rhetorical Advocacy

chapter 2|17 pages

The Assembling of a March

Rhetorics of the Farm Workers’ 1966 Pilgrimage

chapter 3|15 pages

Spatial Activism

The Democratization of Unruly Spaces

chapter 4|19 pages

Video-Activism and Small-Scale Resistance

The Visual Rhetoric of YouTube Videos by the Greek Anarchist Group Rouvikonas

chapter 5|14 pages

Strategic Storytelling

“Our Home” Narratives of Occupy Homes

chapter 6|18 pages

Confrontational and Intersectional Rhetoric

Black Lives Matter and the Shutdown of the Hernando De Soto (I-40) Bridge

chapter 7|17 pages

Intersectional Revisionist History

The Rhetoric of Ecuadorian Communist Feminist Nela Martínez Espinosa 1

section Section 2|74 pages

Mobilizing New Media

chapter 8|21 pages

Memes in Social Movement 2.0

#JeffCoSchoolBoardHistory and the Ouster of Conservative Education “Reformers” in Colorado

chapter 9|16 pages

Affective Winds, Decentered Knots of World-Making, and Tracing Force

A New Conceptual Vocabulary for Social Movements

chapter 10|19 pages

Social Movements, Media, and Discourse

Using Social Media to Challenge Racist Policing Practices and Mainstream Media Representations

chapter 11|16 pages

Fan-Based Social Movements

The Harry Potter Alliance and the Future of Online Activism

section Section 3|62 pages

Power in Networks

chapter 12|14 pages

Performing Embodied Collectivity

Organizing LGBTQ Activists at Camp Courage 1

chapter 13|17 pages

The Significance of the Radical Flank

The Role of GetEQUAL in the Marriage Equality Movement

chapter 14|14 pages

Analogical Arguments

Bridging Trans Social Movements and the Civil Rights Movement

chapter 15|15 pages

Voice Infrastructures and Alternative Imaginaries

Indigenous Social Movements Against Neocolonial Extraction

section Section 4|48 pages

Emerging Contexts

chapter 16|13 pages

Viral Mythologies

The Movement to Decriminalize HIV

chapter 17|15 pages

Motherhood and Environmental Justice

Women’s Environmental Communication, Maternity, and the Water Crisis in Flint, Michigan

chapter 18|18 pages

Food Justice Advocacy Tours

Remapping Rooted, Regenerative Relationships Through Denver’s “Planting Just Seeds”