This book highlights the challenges faced by renewable energy enterprises (REEs) in emerging markets, by reflecting on the enterprises’ own stories and experiences.
Research into REEs has focused largely on successful businesses and business models, and developed markets. With significant opportunities for renewable energy enterprise in emerging markets, this book presents a unique business-level perspective. It highlights the key barriers and outlines the strategic and operational solutions for success articulated by the entrepreneurs themselves. The research draws on interviews with entrepreneurs in twenty-eight emerging markets, including Barbados, Cambodia, Chile, Ghana, Indonesia, India, Kenya, South Africa and Uganda. The book concludes by summarising the key solutions for success and illustrating how successful REEs put them into practice.
This book will be of great interest to students and scholars of renewable energy, sustainable business and the sustainability agenda in emerging markets.
TABLE OF CONTENTS
part Part I|51 pages
part Part II|98 pages
The challenges of selling renewable energy product
part Part III|13 pages