ABSTRACT

Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management. This anthology follows and reaffirms this view, which also establishes the increasing need to explore the subtleties of how companies can respectfully engage their stakeholders in ways that reflect the corporate strategy and contribute to the ongoing development of business activities and creation of value, for themselves and stakeholders, from social, environmental, and economic perspectives.

Stakeholder engagement practices, however, remain highly complex and difficult to manage; their ability to generate value in an inclusive way requires critical consideration. Sound stakeholder engagement efforts also constitute a keystone for responsible business activities.

Drawing on a wide range of literature and studies, this book addresses key dimensions of stakeholder engagement, through a responsible business lens, and thereby contributes to identifying the opportunities, challenges, and key organizational implications associated with their unfolding. The four main topics covered are:

• Delineating the nature and multiple raisons d’être of stakeholder engagement

• Dialogical and communicational foundations of stakeholder engagement

• Engaging with diverse stakeholders throughout the value chain

• Reaping organizational returns and relational rewards of stakeholder engagement efforts

part I|62 pages

Delineating the nature and multiple raisons d’être of stakeholder engagement

chapter 1.1|16 pages

Integrative stakeholder engagement

A review and synthesis of economic, critical, and politico-ethical perspectives

chapter 1.4|18 pages

Measuring and enhancing relational capabilities

In defence of a relational view of the firm

part II|70 pages

Dialogical and communicational foundations of stakeholder engagement

chapter 2.1|15 pages

Communicatively constituted stakeholders

Advancing a communication perspective in stakeholder relations

chapter 2.2|11 pages

Stakeholder engagement

The importance of mutuality and dialogue

chapter 2.3|11 pages

How to deal with diverse voices

A framework to support stakeholder engagement

part III|148 pages

Engaging with diverse stakeholders throughout the value chain

chapter 3.1|15 pages

Engaging stakeholders in corporate volunteering

Towards a relational framework

chapter 3.5|13 pages

“You’re responsible, I’m liable”

Stakeholder relations in the face of responsibility

chapter 3.8|28 pages

The Manchester Super Casino

Experience and learning in a cross-sector social partnership

part IV|78 pages

Reaping organizational returns and relational rewards of stakeholder engagement efforts

chapter 4.2|14 pages

Does relational management matter?

The cases of Vietnamese and South African SMEs in the textiles, garment and footwear sector

chapter 4.3|15 pages

Blurred lines

Stakeholder tensions and balancing strategies in partial organizations

chapter 4.4|15 pages

CSR-institutions

The management of SME stakeholder relations via institutional CSR-practice?

chapter 4.5|13 pages

Neither fortune nor mirage at the bottom of the pyramid

Corporate social innovations as learning opportunities