ABSTRACT

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.

What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.

Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

part |17 pages

Introduction

chapter 2|5 pages

Public Diplomacy Before Gullion

The Evolution of a Phrase

part 1|58 pages

The Scope of Public Diplomacy

chapter 3|9 pages

The Spectrum of Listening

chapter 4|8 pages

Cultural Diplomacy

chapter 6|14 pages

International Broadcasting

Public Diplomacy as a Game in a Marketplace of Loyalties

chapter 7|13 pages

Public Diplomacy Evaluation

part 2|68 pages

Public Diplomacy Applications

chapter 8|3 pages

Arts Diplomacy

The Neglected Aspect of Cultural Diplomacy

chapter 12|9 pages

Crisis and Narrative

The San Bernardino Case

chapter 13|8 pages

Country Branding

A Practitioner Perspective

chapter 14|8 pages

The Changing Nature of Nation Branding

Implications for Public Diplomacy

part 3|39 pages

Public Diplomacy and Persuasion

part 4|55 pages

Case Studies in Public Diplomacy

chapter 18|8 pages

UN Celebrity-Driven Public Diplomacy

Causes, Critiques, and Trajectories

chapter 20|8 pages

A Guide to Gastrodiplomacy

chapter 21|11 pages

Diaspora and Diplomacy

chapter 22|7 pages

The World Expo and Nation Branding 1

part 5|147 pages

Global Approaches to Public Diplomacy

chapter 24|11 pages

Four Seasons in One Day

The Crowded House of Public Diplomacy in the United Kingdom

chapter 25|10 pages

Germany’s Public Diplomacy

Translating Domestic Discourses of Modernity and Culture, Past and Present

chapter 28|17 pages

Communicating Confidence

China’s Public Diplomacy

chapter 29|5 pages

Historical Memory and Public Diplomacy

The Case of Russia

chapter 30|8 pages

Australian Public Diplomacy

chapter 31|9 pages

Populism and Public Diplomacy

The Case of India

chapter 32|8 pages

Korea’s Public Diplomacy

chapter 33|11 pages

Israel

Countering Brandjacking

chapter 35|10 pages

Turkey’s Public Diplomacy in Flux

From Proactive to Reactive Communication

chapter 36|8 pages

African Public Diplomacy

Between Deficiencies and Potential

chapter 37|11 pages

Public Diplomacy in Latin America

An Emerging Field of Practice?

part 6|92 pages

Fresh Perspectives in Public Diplomacy

chapter 40|8 pages

Digital Public Diplomacy

Business as Usual or a Paradigm Shift?

chapter 41|9 pages

Corporate Diplomacy

chapter 42|8 pages

Exchanges as Good Propaganda

chapter 43|8 pages

Public Diplomacy and Development Communication

Two Sides of the Same Coin?

chapter 44|7 pages

Gay Rights Are Human Rights

LGBTI Equality and US Public Diplomacy