When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West's age-old quest to do business in the Middle Kingdom.

chapter |5 pages


chapter |311 pages


chapter 1|10 pages

Outside Looking In

chapter 2|12 pages

Making the Deal

chapter 3|282 pages

Mao Tais and Friendship

chapter 4|16 pages

Getting Nowhere

chapter 5|11 pages

Bargaining Around the World

chapter 6|7 pages


chapter 7|7 pages

Ceremonial Occasions

chapter 8|11 pages

Presidents and Megabucks

chapter 9|220 pages

Living in China: The Lost Boys

chapter 10|13 pages

Arriving at the Plant

chapter 11|17 pages

Chinese Consumers and Japan

chapter 12|14 pages

Launching the Cherokee

chapter 13|12 pages

The Newcomer

chapter 14|9 pages

Of Premiers and Rockefellers

chapter 15|8 pages

An Outpouring of Grievances

chapter 16|11 pages

Inside the Plant: The Cultural Divide

chapter 17|12 pages

Showdown in May

chapter 18|14 pages

Model Company

chapter 19|98 pages

Outside the Model

chapter 20|10 pages

Reforming Beijing Jeep

chapter 21|76 pages

The Return

chapter 23|11 pages


chapter 24|8 pages

A Very Long Haul

chapter 25|7 pages


chapter |32 pages


chapter |16 pages