This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

chapter 1|36 pages

Introduction to Attitudes and Persuasion

chapter 2|20 pages

Conditioning and Modeling Approaches

chapter 3|36 pages

The Message-learning Approach

chapter 4|30 pages

Judgmental Approaches

chapter 5|38 pages

Motivational Approaches

chapter 6|20 pages

Attributional Approaches

chapter 7|30 pages

Combinatory Approaches

chapter 8|42 pages

Self-persuasion Approaches