This employee engagement book focuses on the HOW of engaging employees in sustainability through four diverse case studies, thought-prompting questions and tips, as well as a unique model of employee engagement to guide strategy. The book includes both the mechanics of engagement and also the art of engagement through practices of authenticity, collective leadership, curating culture, and leveraging purpose.

The power of purpose-driven employee engagement efforts featured in this book will inspire readers to help employees thrive, as a by-product of doing so is retaining employees, who effectively drive strategy, which lifts the organization and bolsters the economic bottom line. Numerous examples of successful engagement initiatives at Dubai Chamber of Commerce and Industry, Arizona State University, Seventh Generation, and Danone North America will catalyze readers’ imaginations regarding what is possible at their organizations. Moran’s purpose-driven employee engagement model will guide readers and their teams to hone initiatives into ones that will align with the heart and the systems of the organization. Prompting tips and questions throughout the text invite readers to engage with the material, so it is advised to have a notebook to record ideas while reading.

Whether sustainability directors, human resource or talent management professionals seeking guidance on how to engage employees, middle managers striving to drive organizational change, or business school students wanting to learn about purpose-driven organizations, this book provides myriad tangible resources, as well as inspiring cases, to support the human capital that serves as the heart of organizations.

chapter 1|8 pages


Engaged employees have purpose at work

chapter 2|11 pages

The Dubai Chamber of Commerce and Industry

The importance of role modeling and values alignment

chapter 3|11 pages

Arizona State University

Mobilizing a large organization through dispersed leadership

chapter 4|12 pages

Seventh Generation

A small company achieving global influence

chapter 5|20 pages

Danone North America celebrates its “B Day”

Lessons from a global brand

chapter 6|21 pages

Curating organizational heartbeats