ABSTRACT
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.
A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
TABLE OF CONTENTS
part Section I|28 pages
Overview of Social Media Research in Crisis Communication
chapter 1|13 pages
Social Media and Crisis Communication (SMCC) Research in A Global Context
part Section II|38 pages
Current Issues of Social Media
chapter 3|13 pages
Ethical and Legal Principles for the Practitioner
part Section III-A|46 pages
Foundations and Frameworks: Organizational Approaches and Considerations
part Section III-B|38 pages
Foundations and Frameworks: Audience-Oriented Approaches and Considerations
chapter 11|13 pages
Crisis Information Vetting
part Section III-C|54 pages
Foundations and Frameworks: Characteristics and Types of Social Media
chapter 13|12 pages
Visual Crisis Communication
part Section IV-A|29 pages
Areas of Application: Corporate
chapter 16|4 pages
Corporate Case Chapter: it's War
part Section IV-B|29 pages
Areas of Application: Nonprofit
part Section IV-C|46 pages
Areas of Application: Health and Political
chapter 22|5 pages
Health Case Chapter
chapter 23|12 pages
Opportunities for Instructional Crisis Communication Through Social Media
chapter 24|7 pages
Political Case Chapter: Political Pivot
part Section IV-D|29 pages
Areas of Application: Sport
chapter 28|11 pages
Recognizing Their Power
part Section IV-E|29 pages
Areas of Application: Disaster
chapter 30|5 pages
Disaster Case Chapter: Silence is Not Golden
part Section V|27 pages
Emerging Frameworks and Future Directions