ABSTRACT

This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and economic developments. The importance of factors such as profitability and globalization is highlighted, and a sophisticated analysis of the contradictions and ironies of the world of modern commodities emerges. Trinidad provides an ideal setting for this study, given its recent oil boom and recession and the subsequent experience of both wealth and poverty.

chapter 1|34 pages

Capitalism, Ethnography and Trinidad

chapter 2|23 pages

Pure Capitalism

chapter 5|42 pages

The Production of Advertising

chapter 7|59 pages

Retail and Shopping

chapter 8|40 pages

Consumption and Capitalism