ABSTRACT

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux.

Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world.

An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.

part |22 pages

Introduction

chapter 1|20 pages

Pluto TV

Channels, Portals, and the Changing Television Cosmos

part |66 pages

Broadcast Legacies

chapter 2|12 pages

ABC

Crisis, Risk, and the Logics of Change

chapter 3|10 pages

The CW

Media Conglomerates in Partnership

chapter 4|12 pages

PBS

Crowdsourcing Culture Since 1969

chapter 5|10 pages

Telemundo

Telenovelas for the Twenty-First Century

chapter 6|10 pages

TV Globo

Global Expansions and Cross-media Convergence from Broadcast to Streaming

chapter 7|10 pages

MeTV

Old-Time TV's Last Stand?

part |110 pages

Cable and Satellite Survivors

chapter 8|10 pages

NewsNation

Local Broadcasting, National Cable Channels, and the Evolution of WGN

chapter 9|10 pages

Cartoon Network

Adult Swim and the Evolving Use of “Edge”

chapter 10|10 pages

Nick Jr.

Shifting Conglomerate Strategies from Scheduling to Intellectual Property

chapter 11|12 pages

Freeform

Shaking off the Family Brand within a Conglomerate Family

chapter 12|12 pages

Comedy Central

Trying to Grow Up by Getting Younger

chapter 13|10 pages

Bravo

Branding, Fandom, and the Lifestyle Network

chapter 14|10 pages

AMC

Story Sync and Frictionless Fandom

chapter 15|10 pages

Starz

Distinction, Value, and Fandom in Premium TV

chapter 16|10 pages

Playboy TV

Contradictions, Confusion, and Post-network Pornography

chapter 17|14 pages

El Rey

Latino Indie Auteur as Channel Identity

part |124 pages

Streaming Ventures

chapter 18|12 pages

Netflix

Streaming Channel Brands as Global Meaning Systems

chapter 19|10 pages

YouTube

The Interface between Television and Social Media Entertainment

chapter 20|12 pages

iQIYI

China's Internet Tigers Take Television

chapter 21|12 pages

Amazon Prime Video

Scale, Complexity, and Television as Widget

chapter 22|12 pages

The Roku Channel

Vertically Integrated Connected TV

chapter 23|10 pages

OTV | Open Television

The Development Process

chapter 24|10 pages

Revry

Making the Case for LGBTQ Channels

chapter 25|12 pages

iROKOtv

Drama for the “Small-Small” Screen

chapter 26|10 pages

Crunchyroll

Contested Authenticity in the Creation of Niche Brand Communities

chapter 27|10 pages

Viki

Governing Transnational Fandom via Platforms

chapter 28|12 pages

Twitch.tv

Tele-visualizing the Arcade

part |99 pages

Television Plus

chapter 29|10 pages

Hulu

Negotiating National and International Streaming

chapter 30|12 pages

Hotstar

Reimagining Television Audiences in Digital India

chapter 31|10 pages

AbemaTV

Where Broadcasting and Streaming Collide

chapter 32|10 pages

Mango TV

The Rise of a State-Controlled Entertainer

chapter 33|10 pages

Disney+

Imagining Industrial Intertextuality

chapter 34|10 pages

ESPN+

Subscribing to Diversity, Marginalizing Women's Sports

chapter 35|12 pages

Peacock

Network Heritage, Olympic Dreams, and the Transformation of NBC Sports

chapter 36|10 pages

HBO Max

Media Conglomerates and the Organizational Logic of Streaming

chapter 37|13 pages

Paramount+

“Peaking” Subscriber Interest in Legacy Television Franchises