ABSTRACT

Anyone can open an online curriculum store, but how many know how to do it effectively and in a way that maximizes earning potential? Based on years of experience, research, pitfalls, and triumphs, this essential guidebook supports the World Language teacher-author in navigating the exciting world of selling curriculum on an online platform.

With this guide, there is no more sifting through boring content, trying to figure out how it translates to your content area, as the World Language-specific examples in Section 1 (Opening Your Store), Section 2 (Filling Your Store), and Section 3 (Growing a Successful Store) cut to the chase with real-world examples for language teachers. Each section provides critical tips, all designed to boost sales. The guided workspace pages organize planning and content strategies and serve as markers for your store’s growth.

Whether you are just starting out or already have a store established, this guide is the #1 tool to "level up" your online curriculum store. If you are a World Language teacher who enjoys making money while you sleep, this is for you!

chapter |4 pages

Introduction

section Section 1|48 pages

Opening Your Store

chapter 1|4 pages

The Sky’s the Limit

Defining What’s Possible

chapter 2|4 pages

Why Bother?

Making the Case for Selling Curriculum

chapter 3|4 pages

Why Me?

Knowing Your Worth

chapter 4|2 pages

To Pay or Not to Pay?

Selecting a Status

chapter 5|4 pages

Branding Yourself

Choosing the Right Store Name and Image

chapter 6|4 pages

Shift Your Lens

Sorting What You Have and Don’t Have (Yet)

chapter 7|4 pages

Different People, Different Needs

Knowing Your Buyers

chapter 8|4 pages

There Is Only One You

Finding Your Niche

chapter 9|4 pages

It’s Starting to Get Real

Uploading Your Free Item

chapter 10|4 pages

Get Organized

Setting Your Preliminary Categories

chapter 11|6 pages

Legal Talk

Staying Lawsuit-Free

chapter |2 pages

Section 1 Homework



section Section 2|56 pages

Filling Your Store

chapter 12|4 pages

You Have More Than You Think

Creating Products

chapter 13|4 pages

If You Upload It, It Will Sell

Using Best Practices

chapter 14|6 pages

Customer Service Strategy #1

Playing Offense

chapter 15|4 pages

Sales Strategy #1

Bundling Your Products

chapter 16|2 pages

Sales Strategy #2

Hyperlinking Your Products

chapter 17|4 pages

Sales Strategy #3

Creating Templates

chapter 18|4 pages

Sales Strategy #4

Establishing Curb Appeal

chapter 19|6 pages

Equity Matters

Integrating Social Justice into Our Work

chapter 20|4 pages

It’s a Big World Out There

Capitalizing on Culture

chapter 21|2 pages

Show Me the Money

Pricing Products Fairly

chapter 22|2 pages

Make it Official

Uploading Your Products

chapter 23|6 pages

Customer Service Strategy #2

Playing Defense

chapter 24|4 pages

Data Collection

Tracking Your Progress

chapter |2 pages

Section 2 Homework



section Section 3|44 pages

Growing a Successful Store

chapter 25|2 pages

Opening Thoughts

chapter 26|2 pages

Crystal Clear

Creating Your Terms of Use

chapter 27|4 pages

Everyone Loves a Discount

Throwing Sales

chapter 28|4 pages

Refine Your Entrepreneurial Skills

Creating a Product Line

chapter 29|2 pages

The Pied Piper

Garnering Followers

chapter 30|4 pages

Teamwork Makes the Dream Work

Working with a Partner

chapter 31|4 pages

More Screen Time

Leveraging Social Media and Other Tech Options

chapter 32|4 pages

Menu of Options

Considering Related Possibilities

chapter 33|2 pages

April is Coming

Tackling Tax Time

chapter 34|4 pages

Dream Big

Setting Two Types of Goals

chapter 35|4 pages

Marie Kondo Your World

Staying Organized

chapter 36|4 pages

Keep On Keepin’ On

Finding Inspiration and Staying Motivated

chapter |2 pages

Section 3 Homework



chapter |1 pages

Final Thoughts