A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.

Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity.

This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

section Section One|41 pages


chapter 1|11 pages

What Is UX?

chapter 2|9 pages

Biased Digital Structures and UX

chapter 3|7 pages

How Did We Get Here?

chapter 4|12 pages

Interfaces and Navigation

section Section Two|27 pages

Preparing Your Study

chapter 5|10 pages

The Design Thinking Mindset

chapter 6|7 pages

Planning Your Research

section Section Three|93 pages


chapter 8|7 pages

Traditional Research Methods Overview

Interviews, Focus Groups, Qualitative Surveys, Observations, and Thematic Analyses

chapter 9|8 pages

Emotional Journey Mapping

chapter 10|7 pages

Screenshot Diaries

chapter 11|6 pages

Breakup and Love Letters

chapter 12|7 pages

Contextual Inquiry

chapter 13|7 pages

Personas and Scenarios

chapter 14|7 pages

Problem Trees

chapter 15|7 pages

Cognitive Mapping

chapter 16|7 pages

Brain Writing and Darkside Writing

chapter 17|7 pages

Card Sorting (and Tree Testing)

chapter 19|7 pages

Usability Testing

chapter 20|7 pages

A/B Testing