This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.

Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.

In this book, you will learn how to:

  • Distinguish between a "great idea" and a "marketable idea."
  • Condense your concept into an effective "elevator pitch."
  • Build a basic business plan.
  • Create a marketing strategy, be it traditional, digital, or both.
  • Establish a personal brand and portfolio that will grab the right attention.

This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.

section Section 1|49 pages


chapter 1|18 pages

The Idea

section |3 pages

Insider Interview

section |5 pages

Chapter 1 Resources

chapter 2|9 pages

Story Development

section |4 pages

Insider Interview

chapter 3|20 pages

The Pitch

section |3 pages

Insider Interview

section |11 pages

Chapter 3 Resources

section Section 2|91 pages


chapter 4|27 pages

Finding the Money

section |3 pages

Insider Interview

section |19 pages

Chapter 4 Resources

chapter 5|14 pages

The Production Process

section |3 pages

Insider Interview

section |3 pages

Chapter 5 Resources

chapter 6|48 pages


section |2 pages

Insider Interview

section |37 pages

Chapter 6 Resources

section Section 3|55 pages


chapter 7|10 pages

Marketing Your Content

section |2 pages

Insider Interview

section |3 pages

Chapter 7 Resources

chapter 8|43 pages

Getting Started

section |2 pages

Insider Interview

section |35 pages

Chapter 8 Resources