Skip to main content
Taylor & Francis Group Logo
    Advanced Search

    Click here to search products using title name,author name and keywords.

    • Login
    • Hi, User  
      • Your Account
      • Logout
      Advanced Search

      Click here to search products using title name,author name and keywords.

      Breadcrumbs Section. Click here to navigate to respective pages.

      Book

      No Image Available

      Book

      An Introduction to Film and TV Production

      DOI link for An Introduction to Film and TV Production

      An Introduction to Film and TV Production book

      From Concept to Market

      An Introduction to Film and TV Production

      DOI link for An Introduction to Film and TV Production

      An Introduction to Film and TV Production book

      From Concept to Market
      ByJoseph Richie, Karen Russell, Airielle J. Taylor, Tameka Winston
      Edition 1st Edition
      First Published 2022
      eBook Published 25 July 2022
      Pub. Location New York
      Imprint Routledge
      Pages 222
      eBook ISBN 9781003186182
      Subjects Arts, Economics, Finance, Business & Industry
      Share
      Share

      Get Citation

      Richie, J., Russell, K., Taylor, A.J., & Winston, T. (2022). An Introduction to Film and TV Production: From Concept to Market (1st ed.). Routledge. https://doi.org/10.4324/9781003186182

      ABSTRACT

      This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.

      Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.

      In this book, you will learn how to:

      • Distinguish between a "great idea" and a "marketable idea."
      • Condense your concept into an effective "elevator pitch."
      • Build a basic business plan.
      • Create a marketing strategy, be it traditional, digital, or both.
      • Establish a personal brand and portfolio that will grab the right attention.

      This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.

      TABLE OF CONTENTS
       

      Section I: Concept

      1. The Idea

      2. Story Development

      3. The Pitch

      Section II: Production

      4. Finding the Money

      5. The Production Process

      6. Legal

      Section III: Marketing

      7. Marketing your Content

      8. Getting Started

      Glossary of Terms

      T&F logoTaylor & Francis Group logo
      • Policies
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
      • Journals
        • Taylor & Francis Online
        • CogentOA
        • Taylor & Francis Online
        • CogentOA
      • Corporate
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
      • Help & Contact
        • Students/Researchers
        • Librarians/Institutions
        • Students/Researchers
        • Librarians/Institutions
      • Connect with us

      Connect with us

      Registered in England & Wales No. 3099067
      5 Howick Place | London | SW1P 1WG © 2022 Informa UK Limited