ABSTRACT
This updated eighth edition provides a thorough and engaging history of communication and media through a collection of essential, field-defining essays.
The collection reveals how media has been influential in both maintaining social order and enabling social change. Contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge and skill sets. From stone age symbols and early writing to the internet and social media, readers are introduced to an expansive, intellectually enlivening study of the relationship between human history and communication media. New case studies explore the Black Press, the impact of photography on journalism, gender and civil rights discourses in the media, and the effects of algorithmic data on modern social media platforms.
This book can be used as a core text or supplemental reader for courses in communication history, communication theory, and introductory courses in communication and media studies.
TABLE OF CONTENTS
part One|38 pages
The Media of Early Civilization
part Two|22 pages
The Tradition of Western Literacy
part Three|34 pages
The Print Revolution
part Four|42 pages
Electricity Creates the Wired World
part Five|38 pages
Image and Sound
part Six|56 pages
Broadcasting
part Seven|38 pages
New Media and Old in the Digital Age