This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry.

The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.

This book is ideal for introductory public relations modules, particularly those with experiential and/or blended learning pedagogical approaches.

Situational Judgement Tests for students, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435. TBC.

1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public Relations and Related Disciplines 5. Corporate Communications 6. Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9. Public Affairs and Political Communications 10. The Roles of PR Practitioners 11. Developing a PR Strategy 12. Content Creation 13. Pitching for Business 14. Media Relations 15. The Post Truth Era