ABSTRACT
This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context.
Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book’s sections include:
- K-pop Music
- Popular Cinema
- Television
- Web Drama, Webtoon and Animation
- Digital Games and Esports
- Lifestyle Media, Fashion and Food
- Nation Branding
An accessible, comprehensive and thought-provoking work, providing historical and contemporary contexts, key issues and debates, this textbook will appeal to students of and providers of courses on popular culture, media studies and Korean culture and society more broadly.
TABLE OF CONTENTS
part I|41 pages
K-pop Music
part II|37 pages
Popular Cinema
chapter 6|10 pages
Parasite and Snowpiercer as Derivations to Hallyu
chapter 8|7 pages
The Climate of Cinema
part III|45 pages
Television
part IV|41 pages
Web Drama, Webtoon and Animation
chapter 15|14 pages
Transmediating Tradition
chapter 16|8 pages
Cultural Identity in Transnational Korean Animation
part V|44 pages
Digital Games and Esports
chapter 17|10 pages
The Political Economy of the Digital Game Industry
chapter 18|9 pages
Techno-Orientalism in Global/Korean Esports
chapter 19|12 pages
Visualizing the Invisible
chapter 20|11 pages
Between Super Players and Mega Fans
part VI|31 pages
Lifestyle Media, Fashion and Food
part VII|33 pages
Popular Culture and Nation Branding