This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.

Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.

chapter Chapter 1|6 pages

Research Methods in Luxury Management

Introduction and Overview

chapter Chapter 2|31 pages

The Landscape of Luxury Research

chapter Chapter 3|11 pages

Identifying a Research Topic

chapter Chapter 4|20 pages

Research Approach and Research Design

chapter Chapter 5|33 pages

Data for Luxury Research

chapter Chapter 6|30 pages

Methods for Luxury Research

chapter Chapter 7|29 pages

Analysing Luxury Research Data

chapter Chapter 8|22 pages

Writing Up and Presenting Luxury Research Findings

chapter Chapter 9|13 pages

Linking Research and Luxury Management

chapter Chapter 10|11 pages

Overview and Learning Resources