ABSTRACT

Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world. Charities in the U.S. and NGOs globally need to overcome two glaring and persistent weaknesses in the eyes of potential donors: trustworthiness and effectiveness. After examining possible causes for these deficits, fundraising and organizational development guru Ken Phillips guides readers through the process that leads to greater trust and respect by donors, better results for beneficiaries, significantly increased funding, and better and bigger programs. Alongside helpful worksheets, he presents seven steps to make sure ethics are meaningful, eight disciplines to ensure programs achieve good results, and a communications approach to demonstrate responsibility and accountability, all interwoven with inspiring case studies from his own international experience and other organizations’ stories.

Staff and volunteers at registered nonprofits around the world, as well as any individual or group raising funds more informally, will value this guide to empower organizations to win trust, raise more funds, and achieve greater program impact.

Introduction: The importance of the charitable sector and its two big challenges. PART I: Meaningful ethics for trust. 1 Funding in the charitable sector – Large but underperforming. 2 Possible causes for the underperformance of funding. 3 Decrease in public trust in NGOs and the importance of speaking up. 4 How to earn trust and implement the seven imperatives for meaningful ethics to be trusted and to increase funding. 5 InterAction case study – Drafting a code of ethics in a participatory process for greater ownership. 6 Three progressive case studies – Developing stronger codes of ethics with external verification. 7 Rhode Island case study – Ensuring enforcement and sanctions for more effective codes of ethics. 8 Twelve lessons to earn trust – Clarity, assessments, sanctions, reporting, and more. 9 Worksheet for ethics and trust. 10 PART II: Strategic evaluation for impact. 11 Problems with monitoring and evaluation – Resistance and Donor Mandates. 12 From project management to capacity building to strategic evaluation. 13 Strategic evaluation – A powerful tool for learning and increasing impact. 14 How to implement the eight priority disciplines in strategic evaluation for better programs, more funding, expanded programs, and more engaged employees. 15 Eight case studies – Progressing to strategic evaluation with data, research, learning, and accountability. 16 Three case studies – Developing strategic evaluation in practice. 17 Lessons for leaders, managers, fundraisers, and grantmakers for trust and impact. 18 Worksheets for evaluation, learning, and impact. 19 About the author – Get involved! It is easy to do