Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.

Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.

A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

part I|84 pages


chapter 2|27 pages

Overview of the Research Process

chapter 3|27 pages

Ethics in Business Research

part II|61 pages

Beginning the Research Process

part III|155 pages

Sampling and Data Collection

chapter 6|30 pages

Conceptualization and Research Design

chapter 7|24 pages

Sampling Approaches and Considerations

chapter 8|30 pages

Methods of Collecting Primary Data

chapter 9|40 pages

Measurement and Scaling

chapter 10|29 pages

Questionnaire Design

part IV|168 pages

Analysis and Interpretation of Data

part V|23 pages

Communicating Research Results

chapter 16|21 pages

Reporting and Presenting Research