ABSTRACT
Colour Television (1968) examines the rapid growth of colour television in the 1960s as technological advances enabled programmes to be effectively transmitted in colour for the first time. It looks at the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.
TABLE OF CONTENTS
part I|32 pages
The Techniques of Color Television
part II|67 pages
Producing for Color Television
part III|18 pages
The Color Television Audience
chapter 9|16 pages
The Impact of Color
A profile of color TV set owners: Television's “Glass" Audience
part IV|58 pages
Doing Business in Color
part V|58 pages
The Sum of the Parts