"When the digital world started, many companies moved slowly and cautiously, not willing to replace their traditional operations. Now most companies have gone digital. We are now moving beyond digital into an AI world. Don't ignore it. This important book will guide you by providing a fresh perspective on the interrelationships between humans and AI." – Philip Kotler

Do you feel overwhelmed by the AI wave? Worried that it could cost you your job, harm your business, or even take over?

AI has pervaded our lives and is aggressively disrupting business. No person today can afford to ignore AI.

Age of Agency is your companion, helping you leverage AI's capabilities to power your productivity and success. By understanding AI, you will learn to use it as a tool for personal career growth and business success.

Former Microsoft executive Kerushan Govender demystifies AI, emphasising the importance of human agency. Reconnect with the needs of humanity and learn the importance of care as a differentiator in an AI world. Avoid the potential pitfalls of excessive reliance on the technology.

 Age of Agency is a blueprint for ensuring human agency outpaces computer agency. It boldly pits the limits of machine learning against the infinity of human ability. With this survival guide, you’ll uncover ways to connect with humanity on a deeper level, going beyond anything AI can do.

 Ready to become AI-savvy, with your humanity as your differentiator? Dive into the future with the confidence to ride the wave of today’s AI revolution.


chapter Chapter 1|4 pages


part 1|58 pages

Master Your Own Agency

chapter Chapter 2|18 pages

Defining Agency

chapter Chapter 4|22 pages

Harnessing Human Agency in an AI Era

part 2|34 pages

Master AI

chapter Chapter 5|9 pages

A Bit of History

chapter Chapter 6|12 pages

Coming to Terms with What AI Can and Cannot Do

chapter Chapter 7|11 pages

AI as a Transformative Productivity Hack

part 3|34 pages

Develop Care

chapter Chapter 8|11 pages

Care in the Professional Realm

chapter Chapter 9|10 pages

Building Client Experiences Rooted in Care

chapter Chapter 10|11 pages

Reimagining Client Experiences

part 4|34 pages

Understand Humanity

chapter Chapter 11|11 pages

A Theoretical Grounding

chapter Chapter 12|8 pages

The Real World

chapter Chapter 13|10 pages

Rise with AI

chapter Chapter 14|3 pages