ABSTRACT
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
TABLE OF CONTENTS
part I|39 pages
Boundaries of the Market
part II|54 pages
Love and Money
part III|46 pages
Goods and Services
chapter 4|22 pages
An Undesired Necessity
chapter 5|22 pages
“Preserving their form and Features”
part IV|72 pages
God and Mammon
chapter 6|26 pages
Healthcare as Product
chapter 7|22 pages
“Preachers and Peddlers of God”
part V|76 pages
Village and Nation