ABSTRACT

This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.

part I|54 pages

Introduction

chapter 1|37 pages

Political Developments, 1997–2001

chapter 2|15 pages

The Election Campaign

part II|29 pages

Party Strategy

chapter 3|12 pages

Labour Party Strategy

chapter 4|6 pages

Conservative Party Strategy

chapter 5|9 pages

Liberal Democrat Strategy

part III|32 pages

Party Campaigns

chapter 6|11 pages

The Labour Campaign

chapter 7|11 pages

The Conservative Campaign

chapter 8|8 pages

Charles Kennedy's Campaign

part VI|11 pages

The Electoral Commission

chapter 18|9 pages

The Electoral Commission