ABSTRACT
This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.
TABLE OF CONTENTS
part I|54 pages
Introduction
part II|29 pages
Party Strategy
part III|32 pages
Party Campaigns
part IV|95 pages
Aspects of the Campaign
part V|62 pages
The Campaign on Television
part VI|11 pages
The Electoral Commission