ABSTRACT

This book explores the development of the Chinese animation film industry from the beginning of China’s reform process up to the present. It discusses above all the relationship between the communist state’s policies to stimulate "creative industries", concepts of creativity and aesthetics, and the creation and maintenance , through changing circumstances, of a national style by Chinese animators. The book also examines the relationship between Chinese animation, changing technologies including the rise first of television and then of digital media, and youth culture, demonstrating the importance of Chinese animation in Chinese youth culture in the digital age.

chapter 1|10 pages

Introduction

chapter 4|34 pages

New image, old discourse

The post-meishu reorientation

chapter 5|33 pages

Everyday practices of the iGeneration in cyberspace

Flash Empire and Chinese shanke

chapter 6|35 pages

Resistance as hegemony

The coming age of Chinese independent animation

chapter |7 pages

Conclusion