ABSTRACT

The GuruBook is an inspiring collection of 45 articles and interviews with well-known thought leaders and entrepreneurs, whose leadership and strategic skills have resulted in very successful businesses. These renowned leaders, entrepreneurs, and innovators have tested their visions and assumptions and have forged revolutionary business models.

In this book, they share their most important insights, learnings, and tools. They cover broad topics such as entrepreneurship, innovation, and leadership, and they illustrate why these are not separate topics, but indeed must be combined and linked to succeed as a business and as an entrepreneur.

The GuruBook was published in Scandinavia in the Autumn of 2016 and was an instant #1 bestseller. This English version of the book contains many additional exciting interviews with thinkers such as Salim Ismail (Singularity University), Naveen Jain (Moon Express), Jimmy Maymann (Huffington Post), Otto Scharmer (Theory U), Blake Mycoskie (TOMS) and many others.

The GuruBook is for burgeoning entrepreneurs, leaders, business developers, and innovators who know that traditional business models no longer provide results in fast-evolving digital and global economies.

Other contributing authors to the book include Simon Sinek, Seth Godin, Steve Blank, Sonia Arrison, Daniel Burrus, Edgar H. Schein, Henry Mintzberg, Tom Peters, Pascal Finette, Andreas Ehn, Murray Newlands, Brian Chesky, Hampus Jakobsson, Craig Newmark, Danny Lange, Alf Rehn, Paul Nunes, Nathan Furr and Mette Lykke.

More information can be found at: www.thegurubook.org

chapter |4 pages

Introduction

part |76 pages

Entrepreneurship

chapter |1 pages

Introduction

chapter |4 pages

Giving is our future

chapter |4 pages

Work is love made visible

chapter |4 pages

Five simple ways to get super ideas

chapter |4 pages

Starting without an idea

chapter |4 pages

How to conquer the world without money

Edited ByPaavo Beckman

chapter |4 pages

From bad taste to Forbes magazine

chapter |4 pages

Music for everyone

Edited ByAndreas Ehn

chapter |4 pages

Learning to become an entrepreneur

chapter |4 pages

Leadership from the trenches

chapter |4 pages

Catching waves

Edited ByErik Anderson

chapter |2 pages

How to build culture

Edited ByBrian Chesky

chapter |4 pages

Trust everyone!

chapter |4 pages

Listen, act, repeat

Edited ByCraig Newmark

part |70 pages

Innovation

chapter |1 pages

Introduction

Edited ByJonathan Løw

chapter |4 pages

We are animals with tools

Edited BySalim Ismail

chapter |6 pages

Becoming truly data driven

Edited ByDanny Lange

chapter |4 pages

The land of lost ambition

Edited ByAlf Rehn

chapter |4 pages

The innovator’s disaster

Edited ByPaul Nunes

chapter |4 pages

From capturing to creating value

Edited ByNathan Furr

chapter |2 pages

Innovation is born from the struggle

Edited BySimon Sinek

chapter |2 pages

You don’t need more time

Edited BySeth Godin

chapter |4 pages

Pretotype or die

Edited ByTim Vang

chapter |4 pages

When not to trust your gut

chapter |4 pages

Banking is essential, but banks are not

Edited ByJacob De Geer

chapter |6 pages

How to anticipate the future

Edited ByDaniel Burrus

part |33 pages

Authentic Leadership

chapter |1 pages

Introduction

Edited ByJonathan Løw

chapter |4 pages

The case for authenticity

Edited ByTodd Dewett

chapter |4 pages

Knowing why you are there

chapter |4 pages

I want to redefine success in business

Edited ByBart Houlahan

chapter |2 pages

Companies with soul 1

chapter |4 pages

No idols > authentic vision

chapter |6 pages

Authentic leadership is narcissism

chapter |4 pages

The world of today and tomorrow

Edited ByOtto Scharmer

chapter |3 pages

Are you an 18-second manager?

Edited ByTom Peters