Skip to main content
Taylor & Francis Group Logo
    Advanced Search

    Click here to search products using title name,author name and keywords.

    • Login
    • Hi, User  
      • Your Account
      • Logout
      Advanced Search

      Click here to search products using title name,author name and keywords.

      Breadcrumbs Section. Click here to navigate to respective pages.

      Book

      Successful Management in the Digital Age
      loading

      Book

      Successful Management in the Digital Age

      DOI link for Successful Management in the Digital Age

      Successful Management in the Digital Age book

      Successful Management in the Digital Age

      DOI link for Successful Management in the Digital Age

      Successful Management in the Digital Age book

      ByJohn Harte
      Edition 1st Edition
      First Published 2016
      eBook Published 25 October 2017
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315130446
      Pages 316
      eBook ISBN 9781315130446
      Subjects Economics, Finance, Business & Industry
      Share
      Share

      Get Citation

      Harte, J. (2016). Successful Management in the Digital Age (1st ed.). Routledge. https://doi.org/10.4324/9781315130446

      ABSTRACT

      Successful Management in the Digital Age examines key factors for success in today's business environment finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly dependent on it may replace the far more rewarding benefits of human ingenuity, creativity and innovation.For Harte, organizational complacency is one of the prime causes of business inertia. It often results from past successes that create an illusion of wisdom and invulnerability which blinds leaders to warning signs. De-industrialization is just one example of a movement that led to the present market stagnation.Harte reminds executives and entrepreneurs of the basic formula for success in any business producing a product or service that people want, and providing it at the right time for the right price, in order to make a suitable profit. He warns us to resist temptations of the digital era, such as automation that results in over-production and market saturation, outsourcing that risks losing customers, and losing control of brands and markets by needless offshoring.

      TABLE OF CONTENTS

      chapter 1|6 pages

      Introduction

      chapter 2|8 pages

      Taking Stock: A Reality Check

      chapter 3|4 pages

      Untapped Potential

      chapter 4|8 pages

      Strategic Management

      chapter 5|24 pages

      Integrated Marketing and Its Enemies

      chapter 6|22 pages

      Managing, Leadership, and Entrepreneurship

      chapter 7|26 pages

      Advertising and Communications

      chapter 8|20 pages

      How Words Sell Billions of Goods and Services

      chapter 9|16 pages

      Pictures That Sell Goods and Services

      chapter 10|16 pages

      The Value of Branding and Marketing

      chapter 11|14 pages

      Removing Uncertainty and Ambiguity

      chapter 12|18 pages

      Creative Thinking and Reasoning

      chapter 13|18 pages

      Motivation and Its Antithesis

      chapter 14|20 pages

      Influencing Sales and Perpetrating Frauds

      chapter 15|24 pages

      Selling Is a Psychological Process

      chapter 16|20 pages

      Knowing and Understanding

      chapter 17|10 pages

      Facts and Figures

      chapter 18|18 pages

      The Law of Unintended Consequences

      T&F logoTaylor & Francis Group logo
      • Policies
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
      • Journals
        • Taylor & Francis Online
        • CogentOA
        • Taylor & Francis Online
        • CogentOA
      • Corporate
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
      • Help & Contact
        • Students/Researchers
        • Librarians/Institutions
        • Students/Researchers
        • Librarians/Institutions
      • Connect with us

      Connect with us

      Registered in England & Wales No. 3099067
      5 Howick Place | London | SW1P 1WG © 2022 Informa UK Limited