Successful Management in the Digital Age examines key factors for success in today's business environment finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly dependent on it may replace the far more rewarding benefits of human ingenuity, creativity and innovation.For Harte, organizational complacency is one of the prime causes of business inertia. It often results from past successes that create an illusion of wisdom and invulnerability which blinds leaders to warning signs. De-industrialization is just one example of a movement that led to the present market stagnation.Harte reminds executives and entrepreneurs of the basic formula for success in any business producing a product or service that people want, and providing it at the right time for the right price, in order to make a suitable profit. He warns us to resist temptations of the digital era, such as automation that results in over-production and market saturation, outsourcing that risks losing customers, and losing control of brands and markets by needless offshoring.

chapter 1|6 pages


chapter 2|8 pages

Taking Stock: A Reality Check

chapter 3|4 pages

Untapped Potential

chapter 4|8 pages

Strategic Management

chapter 5|24 pages

Integrated Marketing and Its Enemies

chapter 6|22 pages

Managing, Leadership, and Entrepreneurship

chapter 7|26 pages

Advertising and Communications

chapter 9|16 pages

Pictures That Sell Goods and Services

chapter 10|16 pages

The Value of Branding and Marketing

chapter 11|14 pages

Removing Uncertainty and Ambiguity

chapter 12|18 pages

Creative Thinking and Reasoning

chapter 13|18 pages

Motivation and Its Antithesis

chapter 14|20 pages

Influencing Sales and Perpetrating Frauds

chapter 15|24 pages

Selling Is a Psychological Process

chapter 16|20 pages

Knowing and Understanding

chapter 17|10 pages

Facts and Figures

chapter 18|18 pages

The Law of Unintended Consequences