Skip to main content
Taylor & Francis Group Logo
    Advanced Search

    Click here to search products using title name,author name and keywords.

    • Login
    • Hi, User  
      • Your Account
      • Logout
      Advanced Search

      Click here to search products using title name,author name and keywords.

      Breadcrumbs Section. Click here to navigate to respective pages.

      Book

      Gender, Branding, and the Modern Music Industry
      loading

      Book

      Gender, Branding, and the Modern Music Industry

      DOI link for Gender, Branding, and the Modern Music Industry

      Gender, Branding, and the Modern Music Industry book

      The Social Construction of Female Popular Music Stars

      Gender, Branding, and the Modern Music Industry

      DOI link for Gender, Branding, and the Modern Music Industry

      Gender, Branding, and the Modern Music Industry book

      The Social Construction of Female Popular Music Stars
      ByKristin J. Lieb
      Edition 2nd Edition
      First Published 2018
      eBook Published 22 January 2018
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315160580
      Pages 294
      eBook ISBN 9781315160580
      Subjects Humanities, Social Sciences
      Share
      Share

      Get Citation

      Lieb, K.J. (2018). Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars (2nd ed.). Routledge. https://doi.org/10.4324/9781315160580

      ABSTRACT

      Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

      This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

      TABLE OF CONTENTS

      chapter 1|36 pages

      Critical Frameworks for Considering Pop Stars

      chapter 2|39 pages

      Female Popular Music Stars as Brands

      chapter 3|32 pages

      The Modern Music Industry

      chapter 4|27 pages

      The Lifecycle for Female Popular Music Stars

      chapter 5|28 pages

      The Lifecycle Model Part II

      chapter 6|15 pages

      The Lifecycle Model Part III

      chapter 7|42 pages

      Theoretical Foundations for the Lifecycle Model

      chapter 8|39 pages

      Intersectionality, Cultural Appropriation, and Gender-Based Harassment and Violence

      T&F logoTaylor & Francis Group logo
      • Policies
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
      • Journals
        • Taylor & Francis Online
        • CogentOA
        • Taylor & Francis Online
        • CogentOA
      • Corporate
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
      • Help & Contact
        • Students/Researchers
        • Librarians/Institutions
        • Students/Researchers
        • Librarians/Institutions
      • Connect with us

      Connect with us

      Registered in England & Wales No. 3099067
      5 Howick Place | London | SW1P 1WG © 2022 Informa UK Limited