ABSTRACT
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
TABLE OF CONTENTS
part I|10 pages
A Framework for the Dark Side of Social Media
chapter 1|8 pages
A framework for the dark side of social media
part II|78 pages
Unfortunate Areas of Digital Drama
chapter 4|22 pages
Crossing the #BikiniBridge
part III|34 pages
Some Unintended Consequences for Consumers
part IV|54 pages
Some Unintended Consequences for Brands/Business
chapter 8|22 pages
When corporate partnerships are NOT awesome
chapter 9|30 pages
Is more less, or is less more?
part V|65 pages
New Opportunities and Challenges for Social Media