This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.

chapter 1|10 pages


chapter 2|22 pages

The information marketplace

chapter 3|22 pages


chapter 4|20 pages

Building customer relationships

chapter 5|20 pages

Information products

chapter 6|12 pages

Branding and corporate identity

chapter 7|24 pages

Marketing communications

chapter 8|22 pages

Price and pricing policy

chapter 9|18 pages

Collecting marketing data

chapter 10|22 pages

Marketing strategy and planning