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Professional Communication and Network Interaction

Book

Professional Communication and Network Interaction

DOI link for Professional Communication and Network Interaction

Professional Communication and Network Interaction book

A Rhetorical and Ethical Approach

Professional Communication and Network Interaction

DOI link for Professional Communication and Network Interaction

Professional Communication and Network Interaction book

A Rhetorical and Ethical Approach
ByHeidi A. McKee, James E. Porter
Edition 1st Edition
First Published 2017
eBook Published 13 June 2017
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9781315197692
Pages 234
eBook ISBN 9781315197692
Subjects Communication Studies, Economics, Finance, Business & Industry, Humanities
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McKee, H.A., & Porter, J.E. (2017). Professional Communication and Network Interaction: A Rhetorical and Ethical Approach (1st ed.). Routledge. https://doi.org/10.4324/9781315197692

ABSTRACT

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

TABLE OF CONTENTS

chapter 1|23 pages

Introduction

Professional Communication in the Digital Age

part 1|70 pages

Building a Rhetorical/Ethical Network Theory

chapter 2|20 pages

Reconnecting Rhetoric and Ethics

chapter 3|18 pages

Ethics, Culture, and Phatic Communication

chapter 4|32 pages

Rhetorical Interaction and Networks

part 2|97 pages

Cases of Network Interaction

chapter 5|20 pages

Employee Use of Social Media and Corporate Response

chapter 6|20 pages

Social Listening

An Ethical and Organizational Shift

chapter 7|33 pages

AI Agents as Professional Communicators

chapter 8|24 pages

Conclusion

Changing the Frame
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